- 01 / DISCOVER
Understand
Define the business goal, audience, constraints, and measure of success.
Output · Project brief - 02 / PLAN
Map
Set scope, priorities, milestones, responsibilities, risks, and approval points.
Output · Delivery roadmap - 03 / DESIGN
Prototype
Shape the system, content, interface, and workflow before full production begins.
Output · Approved direction - 04 / EXECUTE
Build
Develop the agreed solution in focused stages with visible progress reviews.
Output · Working build - 05 / VERIFY
Validate
Test usability, accessibility, performance, content, and edge cases against the plan.
Output · QA sign-off - 06 / DELIVER
Launch
Release carefully, document the system, and define the next improvement cycle.
Output · Launch package